The first person to bring The Automat Experience to New York City was Stratis Morfogen, who also opened The Brooklyn Dumpling Shop

In May of 2021, entrepreneur and restaurateur Stratis Morfogen gave the general public their first opportunity to participate in a meal experience that was conducted entirely without the use of contact. He was one of a number of people who had a change of heart after attending the COVID meeting. A dish that was offered in one of Morfogen’s well-known Brooklyn Chop House restaurants in New York City served as the impetus for his creation of the Brooklyn Dumpling Shop, an experience that offers quick service 24 hours a day utilizing automat technology. Brooklyn Dumpling Shop calls the West Village neighborhood it’s home.

Despite the fact that the shop is called “Morfogen,” the dumplings sold there are not your standard fare (Brooklyn Dumpling House). Each one is formed to seem like a “bite” of a sandwich or dish from a different country. These creations include the Philly Cheese, the Reuben, Chicken Parm, Crispy Pork, Bacon Cheeseburger, and even the Peanut Butter and Jelly for those with a sweet craving. Some examples of these creations are included below. Vegans and vegetarians now have access to a wide array of vegetarian food options, including the ever-popular Impossible Burger. The company now offers a brand-new meal option that can be personalized, and it’s called Brooklyn Chop Bowls. These bowls come with a variety of protein alternatives, such as steamed or fried chicken, shrimp, or even “chicken” made out of tofu. The bowls come accompanied by an assortment of sauces, including Beijing, Kung Pao, Sweet and Sour, Buffalo Ranch, and the illustrious Peanut Sauce that is exclusive to the Brooklyn Chop House.

Putting in an order is now easier than it has ever been before thanks to a technology called Smart AutoFlow. Come to the front of the store, locate the touchscreen register there, and start placing your order there. Your food is prepared by a person, not a machine when the ticket is ejected, and a “automat” (which is analogous to a warm food locker and is equipped with ONDO technology and powered by Panasonic) maintains the appropriate temperature for your meal and sterilises the packaging. After opening the door to the vending machine and waiting just a few minutes, you can have either lunch or dinner brought straight to your house. To put the cherry on top of it all, you may quickly and conveniently place an order using your mobile device, pick it up by scanning a barcode, and then continue with the rest of your day.

The organisation has revealed on its website that they would be opening 19 additional locations over the last year, and the announcement was made within the past year. In a recent interview, Morfogen mentioned that our company has sold 250 franchises and is thinking about making a deal for another 100 units in Dubai. In contrast to other franchisees, we are distinguished by the fact that we are in charge of every stage of the process, from the construction to the operation of the company. Every one of our owners has access to a public forum where they may interact with one another, share ideas, and provide one another with moral support.

In an effort to further streamline and simplify the customer experience, Morfogen intends to roll out automated drive-thrus in sections of the company’s operation that are located outside of New York City. However, for the time being, the flagship site in New York City’s East Village is the one that is responsible for blazing the route toward a worldwide standardised, fully automated hospitality service. While you patiently wait for a Brooklyn Dumpling Shop to open in your neighbourhood, you can take advantage of the many mail-order offerings that they have and look forward to discovering their dumplings in Walmarts across the country by the end of the year.

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